How to Take Your Email Marketing to the Next Level

Many leads aren't willing to buy from the time they first engage with your brand. The buying cycles vary across the various industries, service and product and that's the reason lead nurturing is such important element of your digital ecosystem. Email is the most affordable and quickest method to nurture leads. For a highly effective marketing campaign, it's important to make sure that your company is using automation to its full potential. Implementing email best practices will enhance your strategies and bring significant ROI for your business. Whether it's Constant Contact, Hubspot, Pardot or a different email marketing platform, segmenting and nurturing your prospects with workflows for email is a huge driver to build relationships and move leads through the funnel. It is essential to remain at the top of your clients' minds and be able to contact them more than once. Experts in marketing have reported an increase in revenues of 7600% with a segments in a campaign. Segmentation allows you to tailor campaigns by obtaining information about people who have expressed interest in your products or products or. How 5 How 3

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